The Beer Game
The Beer Game is a logistics game that was originally developed by MIT in the 60s and has since been played all over the world by people at all levels, from students to presidents of big multinational groups.
The game simulates a supply chain from a beer producer through the distributor, wholesale and retail to the final consumer. The game's objective is to create an understanding of the importance of information exchange between supply chain actors.
Do you want one of MA-system's consultants to host a supply chain game, like the Beer Game, Lean Game or the Supply Chain Game, in your organisation? Please contact us on firstname.lastname@example.org. If you are interested in how to prevent the situations that emerge in the Beer Game, visit PipeChain's homepage.
If you encounter any problems with the Beer Game, or have ideas on how to improve the game, please send us a message at email@example.com.