Play the Beer Game with MA-system

Do you sometimes find it difficult to understand how your customer, or sales department think when they send orders and forecasts? Do you have large variations in demand? Do you experience silos in your supply chain? If your answer is yes to any of these questions, it is a good idea to play the Beer Game with us.

The Beer Game is a logistics game that was originally developed by MIT in the 60s and has since been played all over the world by people at all levels, from students to presidents of big multinational groups.

The game simulates a supply chain from a beer producer through the distributor, wholesale and retail to the final consumer. The game's objective is to create an understanding of the importance of information exchange between supply chain actors.

Let our skilled consultants host your game

To get the most out of playing the Beer Game we recommend that you let our skilled consultants host the game, either at your company or online.

To make a session with Beer Game an effective learning opportunity, approximately half a day is required. The game itself takes between one to two hours depending on the layout and how in-depth the introduction is made.

Do you want one of MA-system's consultants to host a supply chain game, like the Beer Game, in your organisation? Please contact us on consulting@masystem.com